WCPM Expands to BrazilJanuary 24, 2023
Warner Chappell Production Music is expanding into Brazil with a new team based in São Paulo headed by Renato Moraes. In addition to launching the new operation, Moraes will be focused on tapping into the deep pool of musical talent to expand the regional repertoire.
Under his leadership, the team will service the region’s many film, television, radio, and advertising clients. They will also provide custom music services.
Moraes shared: “I’ve seen production in Brazil grow tremendously since I started out in this business, and I know this is just the beginning. I’m grateful to the Warner Chappell team for trusting me to lead the charge with production music as we head into this next chapter.”
Moraes will report to Sinéad Hartmann, Vice President, Licensing & Music Creative, in addition to working closely with Warner Chappell Music (WCM) Brazil’s sync team – led by Flávia Cesar, Director of Strategic, Commercial, Film, Sync, and Licensing.
Hartmann added: “We are collectively excited to be in a position to cater to this vast pool of clients in one of the most musically rich and vibrant countries in the world. Renato has the perfect skillset to see our Brazilian business bloom to the fullest extent possible.”
Moraes arrives with two decades of industry experience, most recently at Music Branding Brazil where he served as Head of Recordings and Publishing.