Time to put on your game face! Non-Stop Producer Series‘ “Game On – Sports Hip Hop” project (NSPS186) was recorded in New York, Miami, Los Angeles, Houston and Arizona. As a concept project, “Game On” was created to fill the seemingly endless appetite in sports promotion for Hip Hop music. Discovered through live performances, social media and word of mouth, many of these artists are up and comers…street guys looking for a shot. The project encompasses a combination of East & West Coast Hip Hop, Trap and EDM styles.
The lyrics’ central theme is about the hustle, coming out on top and the desire to be the best. It’s about power and dreams, and it’s performed by people who are driven by these things. One artist of note is Adassa, who has professional releases with Snoop Dogg, Flo Rida, Pit Bull and Daddy Yankee, among others.
The producer, Gabriel Candiani, has spent many years producing records for Sony, BMG and Universal. He has worked directly with Ciara, Missy Elliott, Pitbull, Sean Paul, Tarkan and R. Kelly. Gabriel has made a significant contribution in the Latin market as well, working with such artists as Cristian Castro, Paulina Rubio and Juanes, among others. Gabriel also has an extensive catalog of original material that he has placed with several major music libraries, including a significant portion that was created specially for the Non-Stop Music catalogs.
“Game On” is a first class offering that is ideal for nearly all sports promotion applications. It’s the perfect collection to promote the current NCAA March Madness, the NBA, NHL and MLB as well as MLS broadcasts.