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The Draper Report – Music Is The Message


The Draper Report: Beyond TV, Super Bowl’s Also Radio’s Big Day, For Politics and Millennia’s, Music Is the Message.
By Hakim Draper

It’s in all of the headlines. Advertising and Music combined with robust creative and sales teams; these are the elements that are driving the success of today’s radio campaigns. The ability to connect with audience ranges all the way from campaigns integrated with local talent to those catchy commercials and exclusive sounders.

Warner/Chappell Production Music prides itself on staying ahead of the latest trends in both music and marketing. Just as the concepts, visuals and copy are a unique skill sets of creating a lasting impression with an ad or promo so is the art of sonic branding. With our cutting edge studio facilities and top-notch production team we continue to produce the soundtrack of modern branding.

But, as we know sonic branding is not just limited to Ad’s and Promo’s. We have created some of the best known and most trusted News and Custom Music Packages in the industry. Working with our clients we have helped them create and own their sound with packages that include everything they need to sonically brand their property, project or show.

With over 30 years experience of producing music designed to connect Warner/Chappell Production Music continues a legacy of high quality music and sound design. Our radio products are proven effective time and time again. Our Production Libraries, Sound Design, News and Custom Music Packages continue to help our affiliates achieve ratings success and industry accolades.

To find out how you can add these world class resources to your production team please contact Hakim Draper at hakim.draper@warnerchappellpm.com or give him a call at (831) 295-1849

Posted on December 1, 2015 in Production Music News.

The Draper Report – Music Is The Message