SonicScoop.com recently featured the Production Music Association, including an interview with our fearless leader Randy Thornton.
Opportunities, Challenges & Threats: Production Music at a Crossroads
by David Weiss
In the media world, production music is a vital component of sound-for-picture. These sonic libraries – which can range from specialized boutiques to all-encompassing collections numbering in the thousands – provide music supervisors, music editors, producers, and other media pros with a ready-to-go availability that composers and licensed artist tracks are hard-pressed to match.
Last month, Randy Thornton was named Chairman of the Production Music Association (PMA), the non-profit organization which promotes and protects the rights and interests of publishers and composers of music for use in film, television, radio and new media. But Thornton, who is also CEO of Warner/Chappell Production Music – a versatile conglomerate of multiple independent libraries – knew that being the Big Cheese wouldn’t be a cakewalk. Click for full article…